Stop guessing with a survey.Interview every customer who cancels.

Embed Frank's AI interviewer in your cancellation flow and automatically interview every churned customer to understand why they left.

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Your Cancellation Survey is Lying to You

You’re spending millions to acquire customers you’re losing for reasons you don’t know.

What if You Could Have an Honest Conversation with Every Churning Customer?

Customers want to tell you what’s wrong. Give them a safe space to do it!

What is Frank

Frank is an AI Researcher

Frank is an AI Researcher trained by PhD researchers on 1,000s of hours of real churn interviews.

He knows when to dive deeper and how to guide the conversation to get customers comfortable with sharing their most authentic, deep insights.

And by automatically interviewing every churned customer over time, Frank identifies common themes and patterns, and builds a long-term understanding of what your customers truly need.

Every answer becomes the starting point for the next question.

That's the difference between collecting feedback and building Churn Intelligence.

Enterprise-grade Security & Compliance

SOC 2

Independently audited for top-tier security and privacy.

Award Winning Methodology

Prelaunch.com is the Silver Winner of the global ESOMAR Award for Breakthrough Research Methodology

GDPR

Privacy built to meet EU regulations.

What frank Delivers

Start Gathering Churn Intelligence with Frank

Embed Frank into your Cancellation Flow

Launch customer interviews within minutes — no scheduling, no coordinating, no calendar dead zones. Our AI Research Assistant guides you through the process of setting research goals and building your interview outline.

Frank Conducts an Adaptive Exit Interview

Instead of asking fixed questions, Frank listens, probes deeper, challenges assumptions, and follows the conversation wherever the real insight lives.

Instant Summaries & Insights

Every conversation makes your Churn Intelligence smarter, revealing root causes, trends, risks, and opportunities.

Benefits

What Churn Intelligence Really Gives You

Find the real reason customers leave

Go beyond "Too expensive" and uncover the underlying onboarding frustrations, unmet feature expectations, market competition, and missing value driving churn.

Prioritize the roadmap with confidence

Know which problems affect thousands of customers — and which are simply isolated edge cases.

Measure whether improvements actually worked

Track churn conversations over weeks and months to see whether product changes changed customer perception.

Turn every cancellation into a product decision

Frank doesn't stop at identifying problems.
It highlights patterns, recommends next steps, and links every recommendation back to real customer conversations your entire team can verify.

What is Frank

Customers are more frank with Frank

Where surveys miss details, Frank finds the truth in human conversation.

Opening up to humans carries social baggage – studies already show that people are more comfortable sharing unfiltered opinions with LLMs and AI than with their closest friends and family.

And brands are already seeing that their customers are more honest with Frank!

Frank provides unconditional presence without the fear of social consequences or rejection – putting customers at ease, allowing them to be more authentic and open.

Every Cancellation Teaches You Something

Replace your cancellation survey with Churn Intelligence and start turning every customer who leaves into a better product decision.

Try a Live Demo

Claim 225 signup credits

No credit card required