Automate Your SaaS Product’s User Interviews
Frank uses AI-powered interviews to uncover why users sign up, activate, adopt features, upgrade, or churn. Turn those answers into actionable product insights.
AI Customer Interviews Across the SaaS Journey
Frank interviews users at key product moments to uncover the why behind their behavior.
User Discovery
Learn what users need.
Understand user goals, pain points, and expectations from the start.
Onboarding & Activation
Find out why users don't activate.
Uncover onboarding friction, confusion, and what prevents users from reaching value.
Feature Adoption
Understand why features succeed or fail.
Learn what users like, what confuses them, and what prevents adoption.
Product Discovery
Build what users actually need.
Validate product ideas and uncover unmet needs before investing development time.
Churn
Understand why users leave.
Uncover the real reasons users downgrade, cancel, or stop using your product.
Turn Customer Interactions Into Actionable Insights
Frank connects to your customer journey, interviews customers, and turns every conversation into actionable insights.
1. Choose a Customer Touchpoint
2. Frank Interviews Your Customers
3. Turn Interviews Into Insights
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Yes. Frank reaches users at the moment they're already thinking about your product — after signing up, trying a feature, upgrading, or cancelling. Conversations feel natural, require no scheduling, and consistently generate richer feedback than traditional surveys.
You can easily integrate Frank anywhere in your product. Common touchpoints include sign-up flows, onboarding, feature releases, upgrade prompts, cancellation flows, support interactions, beta programs, and post-launch feedback requests. You can also share Frank through email, chat, or a simple interview link.
Absolutely. Trigger interviews immediately after someone uses — or struggles to use — a feature to understand what they expected, what confused them, what they loved, and what almost stopped them from succeeding.
Analytics tell you what happened. Surveys tell you what users say. Frank uncovers why. Through adaptive AI interviews, Frank asks intelligent follow-up questions, explores unexpected responses, and gets to the motivations behind user behavior.
Yes. Frank replaces static cancellation surveys with adaptive conversations that uncover the real reasons users leave. Over time, you'll spot recurring patterns across customers, cohorts, pricing plans, and segments — helping you prioritize the improvements that have the biggest impact on retention.
Frank automatically summarizes the conversation, identifies themes, extracts action items, links every insight back to customer quotes, and adds everything to your growing Customer Brain. As more interviews are completed, your understanding becomes richer, revealing trends and opportunities that aren't visible from individual conversations alone.
Always. Every insight is fully traceable back to the original interview, transcript, recording, and customer quotes, so you can explore the full context whenever you need it. Users can also follow live transcripts during the interview, ensuring Frank accurately captures what they mean.