Market Discovery

Understand New Markets Before You Enter Them

With Frank, you can run in-depth customer conversations across regions to understand who your new customers are, what they care about, and what will make your product succeed.
Validate your next market
See how it works

Trusted by 1,000+ industry-leading brands

Say Goodbye to Market

‍Discovery Issues

What you're dealing with
  • “We don’t really know if our product will resonate in this market.”
  • “We’re relying on assumptions or second-hand research.”
  • “It worked here, so it should work there… I guess customer needs differ by region, but how?”
  • “Market research is slow, expensive, and hard to scale.”
The Frank Solution
  • Frank lets you test demand and reactions directly with local customers before you launch.
  • Run real conversations with real people in your target market — not reports or proxies.
  • Frank highlights both global patterns and local nuances across markets.
  • Run hundreds of interviews across countries simultaneously — without agencies or long timelines.

How Frank Runs

‍Market Discovery

1. Define the Market & Hypotheses

Choose the region, segment, or audience you want to explore, and outline what you want to learn — demand, positioning, pricing, or behavior.

2. Run Local Conversations at Scale

Frank interviews customers in their own language, capturing how they think, what they need, and how they respond to your product or idea.

3. Compare, Analyze & Decide

Insights are structured into themes across regions — helping you understand where you fit, what to adapt, and whether to enter at all.

What You’ll Learn

More AI customer interviews should not mean more work. Frank is like a helpful teammate that knows the answer… just ask him via chat, and he’ll resolve all of your customer doubts in seconds!

faq

Have questions? We have answers

Want to know more? You can email us anytime at support@hifrank.ai
Do I need local teams or researchers to use this?

No. Frank handles conversations across languages and regions automatically.

Can I compare multiple markets at once?

Yes. You can run interviews across different regions simultaneously and analyze them side by side.

How is this different from traditional market research?

Traditional research is slow and expensive. Frank gives you real conversations at scale — instantly and continuously.

Will language differences affect insight quality?

No. Conversations are localized and analyzed consistently, preserving meaning and nuance.

When should I use Market Discovery?

Before entering a new market — or when performance varies across regions and you need to understand why.

Can I test pricing or positioning in different markets?

Yes. Frank is ideal for stress-testing messaging, pricing, and product fit across regions.

Don’t enter a new market blind.

Validate your next market

Other Use Cases

Feature Discovery

With Frank, every interaction with a feature becomes a conversation — revealing how users use it, where they struggle, and what needs to change.

Product Discovery

With Frank, you can run deep customer conversations at scale to understand real needs, expectations, and reactions — before you commit time, budget, or roadmap.

Churn

With Frank, every cancellation, downgrade, or drop-off becomes a real conversation — revealing exactly what went wrong, and what to fix next.

Discovery calls

With Frank, every signup, lead, or purchase becomes an opportunity to run an in-depth discovery interview — automatically, at scale.