Discovery Calls

Turn Every New Customer Into a Deep Discovery Conversation

With Frank, every signup, lead, or purchase becomes an opportunity to run an in-depth discovery interview — automatically, at scale.
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Say Goodbye to Customer

‍Discovery Problems

What you're dealing with
  • “We only talk to a handful of customers — it’s never enough to see real patterns.”
  • “By the time we talk to users, they’ve forgotten why they signed up.”
  • “Discovery calls take too much time to schedule, run, and analyze.”
  • “Insights from calls live in notes, decks, or someone’s head and get lost.”
The Frank Solution
  • Frank turns every signup or purchase into a discovery interview, giving you 100s of real conversations instead of a few anecdotal ones.
  • Frank interviews customers immediately after they join, capturing motivations, expectations, and intent in real time.
  • No scheduling, no coordination — Frank runs interviews automatically and delivers structured insights instantly.
  • Insights are continuously gathered, stored, structured — building a long-term, searchable source of truth.

How Frank Runs Discovery Calls

1. Set Your Discovery Goals

Define what you want to learn — who your customers are, what they’ve tried, what they’re looking for, and why they chose you. Frank helps craft the right questions automatically.

2. Embed in Your Funnel

Add Frank to your signup flow, onboarding, post-purchase journey, or lead funnel. Customers can instantly start a conversation — on their own time.

3. Analyze & Learn Instantly

Every conversation is summarized, structured, and added to your project. See patterns across customers, compare segments, and uncover insights in seconds.

What You’ll Learn

More AI customer interviews should not mean more work. Frank is like a helpful teammate that knows the answer… just ask him via chat, and he’ll resolve all of your customer doubts in seconds!

faq

Have questions? We have answers

Want to know more? You can email us anytime at support@hifrank.ai
How is this different from traditional discovery calls?

Traditional calls are limited, time-consuming, and hard to scale. Frank runs discovery interviews automatically, giving you 100s of conversations instead of a handful.

When should I trigger these interviews?

Most teams trigger them right after signup, onboarding, or purchase — when motivations and expectations are still fresh.

Will customers actually respond?

Yes. Because conversations are asynchronous and low-friction, participation rates are often higher than scheduled calls.

Can I customize the questions?

You can define your goals, and Frank will generate and adapt questions accordingly.

What happens to the insights after the interview?

They’re automatically summarized, structured, and stored — ready to search, analyze, and revisit anytime.

Do I still need to run live discovery calls?

You can — but most teams use Frank to scale discovery and reserve live calls for deeper follow-ups.

Turn every new customer into a source of truth.

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Other Use Cases

Market Discovery

With Frank, you can run in-depth customer conversations across regions to understand who your new customers are, what they care about, and what will make your product succeed.

Feature Discovery

With Frank, every interaction with a feature becomes a conversation — revealing how users use it, where they struggle, and what needs to change.

Product Discovery

With Frank, you can run deep customer conversations at scale to understand real needs, expectations, and reactions — before you commit time, budget, or roadmap.

Churn

With Frank, every cancellation, downgrade, or drop-off becomes a real conversation — revealing exactly what went wrong, and what to fix next.