Product Managers

Ship Decisions Your Customers Already Made For You.

Frank interviews 100+ users overnight and delivers actionable insights before your next sprint. No researcher needed.

Developed by Prelaunch.com

Delivering Consumer Insights to 1,000+ Brands Globally for 7+ Years

SOC 2

Independently audited for top-tier security and privacy.

Award Winning Methodology

Prelaunch.com is the Silver Winner of the global ESOMAR Award for Breakthrough Research Methodology

GDPR

Privacy built to meet EU regulations.
The problem

How often do interviews get deprioritized by ‘urgent’ tasks?

No scheduling user calls. No skimming survey responses. No distractions from shipping.

Interview 100 users overnight, before your next sprint

Frank interviews all your users simultaneously via WhatsApp chat, voice or video calls, and delivers a structured insight report by morning — fast enough to inform planning before decisions are locked.

Four audio message bars with profile pictures of different people and a text bar below reading +113 additional interviews.

Scale to 100+ interviews with zero scheduling overhead

Frank reaches users where they already are. In the moment. No recruiting, no email blasts, no no-shows. 75%+ completion rate means you finally have the sample size to back your decisions.

Uncover the reasoning behind every data point

When an answer is shallow, Frank probes deeper — adapting in real time to capture the motivations, friction points, and context that no survey ever surfaces.

UX evidence you can put in a roadmap review

Every insight and decision is traceable down to the second in each interview. No hallucinations or untraceable claims. ESOMAR-recognized methodology means your research holds up.

How frank works for product managers

Agile Teams Don’t Wait For Research

Embed Frank in your sign-up forms, check-outs and upgrades, churn and cancellation flows for continuous real-time insights into key moments of your user experience.

SETUP

Brief Frank in 5 minutes

Tell Frank what you need to learn — feature validation, churn reasons, onboarding friction. It structures the interview using proven research methodology, no guide-writing required.

INTERVIEW

Ask the follow-ups a survey misses

When a customer says "it felt confusing," Frank doesn't move on. It explores the reasoning and surfaces the why behind every answer and the deeper underlying pain points.

SCALE

Reach 100+ users overnight

Frank talks to your users simultaneously via voice, video, or WhatsApp chat. Results are waiting when you wake up. No scheduling. No no-shows.

BUILD

Hit your sprint running with behavioral insights

Themes, patterns, direct customer quotes, and recommendations — structured and ready. Every insight links back to the recording and transcript so the team can know the users they’re building for.

What pms use frank for

The research your roadmap actually needs

Frank covers the moments that matter most in a PM's workflow.

Feature Prioritization

Sanity-check concepts before you commit time, budget, or reputation.

Sign-up & onboarding friction

Where does activation break down? Run interviews immediately after the user action to capture fresh reasoning.

Churn

Capture feedback exactly when customers cancel or disengage, all while the context is fresh.

Product Discovery & Validation

Sanity-check concepts before you commit time, budget, or reputation.

Market Discovery

Explore new markets and horizons through a continuous stream of new user insights.

Your next sprint could be your most customer-informed yet

Set up in 5 minutes. Insights overnight. No researcher, no scheduling, no waiting.
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