What's included
60 voice minutes / month
~4 interviews (15 min each)
10-minute max interview length
Sentiment & thematic analysis
Video reels compilation
Unlimited anonymous viewers
Starter
For solo innovators & DTC brands starting out.
$4959/mo
Billed as $590/year
Billed monthly
What's included
120 voice minutes / month
~8 interviews (15 min each)
20-minute max interview length
50 chat conversations
Full analytics suite
Average at $0.60/credit
Most popular
Growth
For product teams and startups scaling their customer insights.
$166199/mo
Billed as $1,990/year
Billed monthly
What's included
450 voice minutes / month
~30 interviews (15 min each)
20-minute max interview length
Credit rollovers (30 days)
Average at $0.45/credit
Business
Advanced tools for established teams.
$312375/mo
Billed as $3,750/year
Billed monthly
What's included
950 voice minutes / month
~63 interviews (15 min each)
30-minute max interview length
Everything in Growth
Average at $0.40/credit
Need more than 950 minutes? Our Enterprise plans offer custom minute pools, SSO, API integration, and dedicated support.
Common questions
What is a credit?
1 credit equals roughly 1 minute of voice interview or 10 chat messages. Credits give you flexibility to mix and match interview types.
Can I switch plans anytime?
Yes. You can upgrade or downgrade at any time. When upgrading, you get immediate access to new plan features. Downgrades take effect at the next billing cycle.
What happens if I exceed my minutes?
You can keep interviewing at the overage rate for your plan. There are no hard caps — your research never stops mid-conversation.
Do unused credits roll over?
On Growth and above, unused credits roll over for 30 days. Free and Starter plans reset monthly.
Is there a free trial?
All paid plans include a 14-day free trial. No credit card required to start.
What interview formats are supported?
Frank supports voice interviews, video interviews, WhatsApp chat, and web chat. Each format uses credits at a different rate — voice is the most efficient.
Frank was built by Prelaunch.com
an award-winning product validation platform trusted by over 1,000 brands globally.
