Understand Why Your Leads Converted or Walked Away
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Trusted by 1,000+ industry-leading brands
Know Why Deals Are Lost or Won
- “We lost the deal. ‘Price’ is basically all we know.”
- “Our CRM tells us who we lost. Not why they chose someone else.”
- “We keep dropping the price, but people still say it’s too expensive…”
- “We signed 10 customers last quarter. Why? Not sure…”
- “I can't manually investigate every win and loss.”
- Automatically see the primary objections, expectations, alternatives, and decision factors behind each loss.
- Interview prospects immediately after the decision, while their reasoning is still fresh, and turn the answers into actionable patterns.
- Frank probes vague answers to uncover what buyers really mean by price, value, fit, timing, or budget.
- Interview new customers after they convert to uncover the motivations and buying triggers behind your wins.
- Frank interviews customers automatically and finds recurring patterns across deals, segments, competitors, and reps.
How Frank Works
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1. Trigger the Interview
Embed Frank in your site or app, or send it by email after key moments. Start the conversation while the experience is still fresh.
2. Frank Finds the Real Reason
Frank adapts each conversation in real time, probing answers, challenging assumptions, and uncovering the why behind every decision - all without a sales rep.
3. Turn Every Deal Into Sales Intelligence
Frank reveals why people buy, hesitate, or walk away - turning real conversations into insights to improve your messaging, funnel, and sales process.
What You'll Learn
More AI customer interviews should not mean more work. Frank is like a helpful teammate that knows the answer… just ask him via chat, and he’ll resolve all of your customer doubts in seconds!
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As soon as possible, while the decision is still fresh. You can trigger Frank at the point that makes the most sense for your sales process: after a purchase, after a lost opportunity, after a proposal, or when a lead goes cold.
Yes. That's one of the most valuable applications of win/loss analysis. Frank can speak with prospects after they decide not to move forward and explore what influenced their decision, including objections, alternatives, pricing, expectations, and competitive factors.
Frank gives people a more neutral environment to share feedback. There's no salesperson trying to defend the product or respond to criticism, and customers can speak directly with an AI interviewer rather than feeling like they're being evaluated by the company.
Yes. You can specifically investigate alternatives, competitive perceptions, switching considerations, and what ultimately influenced the decision. Frank can then identify recurring competitive opportunities across your conversations.
That's exactly the point. When someone gives a broad answer like "the price was too high," Frank can ask follow-up questions to understand what they were comparing it against, what they expected to get for the price, and what ultimately made the difference.
Yes. Frank automatically analyzes conversations across your interviews, allowing you to identify recurring themes, compare segments and cohorts, and track how reasons for winning and losing change over time.
Frank can identify action items and recommendations from your interviews, with each recommendation linked back to the customer conversations that support it. That gives your team a clear path from customer feedback to action.
