Automate customer interviews across your ecommerce journey.
Frank uses AI-powered interviews to uncover why customers buy, hesitate, abandon carts, return products, or churn. Turn those answers into actionable customer insights to increase conversion and reduce churn.
Every Customer Journey Builds Customer Intelligence
Frank interviews customers at key moments to uncover the why behind their behavior.
Cart Abandonment
Find out why customers don't buy
Uncover pricing concerns, trust issues, shipping objections, and other reasons customers abandon their carts.
Post-Purchase Experience
Understand the customer experience after checkout.
Learn whether expectations were met, what customers loved, and what could lead to buyer's remorse.
Returns & Refunds
Understand why customers return products.
Go beyond "wrong size" or "changed my mind" to uncover product issues, unmet expectations, and reasons behind returns.
Subscription & Churn
Find out why customers leave.
Uncover the real reasons customers cancel, pause, or downgrade — and identify opportunities to improve retention.
Product Research
Discover what customers actually want.
Validate product ideas, uncover unmet needs, and learn what customers want before investing in new products.
Turn Customer Interactions Into Actionable Insights
Frank connects to your customer journey, interviews customers, and turns every conversation into actionable insights.
1. Choose a Customer Touchpoint
2. Frank Interviews Your Customers
3. Turn Interviews Into Insights
Yes. Frank meets customers at the moment they're already thinking about your product — after a purchase, during a cancellation, after a return, or when abandoning a cart. Conversations feel natural, require no scheduling, and consistently generate richer feedback than traditional surveys.
Anywhere. Common touchpoints include abandoned carts, post-purchase emails, lead generation funnels, delivery follow-ups, return requests, cancellation flows, onboarding, loyalty programs, and product launches.
Yes. Frank can be embedded into Shopify experiences and works alongside the ecommerce platforms and marketing tools your team already uses, including WooCommerce, BigCommerce, Klaviyo, Recharge, and more. You can also easily embed it into any custom website or app.
Absolutely. Frank conducts interviews in more than 30 languages, making it easy to understand customers across global markets without hiring multilingual researchers. And as Frank is ‘always on’, it doesn’t matter what time of day or night customers want to join the interview!
Surveys collect answers. Frank holds conversations. Instead of static questions, Frank asks intelligent follow-ups, explores unexpected responses, and uncovers the reasoning behind customer decisions.
Frank automatically creates summaries, extracts themes, identifies action items, links every insight to supporting customer quotes, and adds the interview to your growing Customer Brain. Over time, your Customer Brain becomes more layered and detailed, surfacing trends and common themes, and understanding opportunities and issues that might not be apparent from one conversation.
Always. Every insight is fully traceable back to the original interview, transcript, recording, and customer quotes so your team can explore the context whenever needed. Customers can also follow live transcripts during the interview, to ensure Frank properly captured their intent.