Most teams don’t ignore their customers on purpose.
They just run out of time.
Interviews get pushed to “next week.”
Surveys go out, but don’t explain why.
And slowly, decisions start getting made on assumptions instead of real conversations.
Frank Interviews Your Customers to Get You Back on Track
Frank is the AI Customer Interviewer that talks to hundreds of your customers while you sleep — asking smart follow-up questions, and adapting in real time. Frank’s appearance, gender, and tone are fully customizable to match your brand and audience.
But Frank doesn’t just provide recordings and transcripts!
With each interview run:
- Frank updates its findings — building your comprehensive “Customer Brain”
- Frank connects the dots, finding patterns, common issues, and reasons
- Frank surfaces quantitative results from qualitative answers
- Frank creates specific graphs, charts, and tables applicable to your findings
All geared towards turning your customer conversations into clear, actionable insights you can easily translate to tasks for your next sprint!
Not more data.
Actual understanding that drives action.
What Makes Frank Different
Frank doesn’t run scripts. Frank has conversations.
Every response a customer gives becomes the starting point for the next question. If something is unclear, Frank digs deeper. If something is interesting, Frank explores it.
It feels less like filling out a form — and more like being listened to.
And while that’s happening, in the background, Frank is structuring everything:
- Key themes and patterns
- Pain points and unmet needs
- Opportunities worth acting on
So instead of reading through 50 transcripts, you see what actually matters.
Why Teams Use Frank
If you’re a product manager, marketer, or founder, you already know talking to customers is one of the highest-leverage things you can do.
It’s also one of the first things to get deprioritized.
Frank gives that capability back without adding more to your plate:
- Run hundreds of interviews without scheduling calls
- Reach customers when it’s convenient for them
- Stay close to real user needs, even during busy sprints
Frank doesn’t replace your judgment.
Frank strengthens it.
How it Works
1. Set Your Research Goals
What do you want to learn? A feature idea, positioning, churn reasons — anything.
Through an intuitive chat-based interface, you discuss your product, audience, and what you want to discover. Frank then uses its deep customer research and interview methodology to steer you toward the ideal interview outline.
To customize interviews further, you can choose Frank’s appearance, gender, and tone, set the interview duration, and choose between video, voice, and WhatsApp interviews.
2. Frank Interviews Hundreds of Your Customers Overnight
Frank runs adaptive, human-like conversations at scale, on your timeline.
Just share the link with your customers or prospective customers in an email, chat, or as part of a user’s journey through your platform. By building Frank into your website, you can reach customers immediately after they perform an action, giving you unfiltered access to their emotional state and experience.
Your customers can participate instantly, or reschedule for a more convenient time all without your involvement. No scheduling conflicts, no reminders, no dropped calls.
3. Get Structured Insights Overnight — Not Weeks Later
Once interviews start coming in, you get clear takeaways, patterns, and opportunities not raw data to sift through.
Frank automatically transcribes and summarizes every interview, then identifies patterns, similarities, and trends across all conversations. Actionable insights and potential next steps are surfaced instantly, alongside shareable Reals — short highlight clips in your customers’ own words. All insights are referenced back to specific moments in individual interviews, so you can trace every conclusion to its source.
Instead of dumping data into a generic spreadsheet, Frank adapts to your research results and creates unique graphs and charts relevant to your specific project.
And if you want to go deeper, you can chat directly with Frank about your results, ask for new charts, run analyses, and get specific recommendations.
You already have customers with opinions, frustrations, and ideas.
Frank makes sure you actually hear them.
